Customer engagement : management practices in the consumer goods and services sector
Żyminkowska, Katarzyna, Wiechoczek, Joanna Autor, Kieżel, Małgorzata Autor, Difin
Year of publication: 2019.
Consumer behavior, Customer relations, Konsumenci, Lojalność konsumentów, Marketing partnerski, Postawy, Polska, Opracowanie, Poradnik, 2001-
Author
Żyminkowska, Katarzyna
Wiechoczek, Joanna Autor
Kieżel, Małgorzata Autor
Difin
Title
Customer engagement : management practices in the consumer goods and services sector
ISBN
978-83-8085-861-9 : zł 55
Place of publication
Warszawa :
Publishing house
Difin,
Year of publication
2019.
Volume
169, [1] strona :
Dimensions
23 cm.
UDC
366.1(438)
339.138(438)
Object passwords
Consumer behavior
Customer relations
Konsumenci
Lojalność konsumentów
Marketing partnerski
Postawy
Polska
Opracowanie
Poradnik
2001-
Additional information
Bibliografia na stronach 159-161.
For marketing academics, practitioners and students.
The research leading to the results discussed in this book has received funding from the National Science Centre, Poland in project no. 2014/13/B/HS4/01614
020
%a 9788380858619
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%a 366.1(438)
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%a 339.138(438)
100
%a Żyminkowska, Katarzyna
245
%a Customer engagement :
%b management practices in the consumer goods and services sector /
260
%a Warszawa :
%b Difin,
%c 2019.
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%a 169, [1] strona :
%b ilustracje, wykresy ;
%c 23 cm.
504
%a Bibliografia na stronach 159-161.
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%a For marketing academics, practitioners and students.
536
%a The research leading to the results discussed in this book has received funding from the National Science Centre, Poland in project no. 2014/13/B/HS4/01614
648
%a 2001-
650
%a Consumer behavior
650
%a Customer relations
650
%a Konsumenci
650
%a Lojalność konsumentów
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%a Marketing partnerski
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%a Postawy
651
%a Polska
655
%a Opracowanie
655
%a Poradnik
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%a Wiechoczek, Joanna
%e Autor
700
%a Kieżel, Małgorzata
%e Autor
710
%a Difin
920
%a 978-83-8085-861-9 : zł 55